Yeah, I think the 10-minute guarantee is a great hook and really clever for marketing (e.g. I love Gorillas' 10/10 in 10 campaign, I think it's brilliant), but I presume eventually they'll increase it as the efficiencies / cost savings gained will outweigh the marginal benefit to the consumers.
Another great one.
I especially enjoyed your opinion on the 10min-15min e-grocer dark store business.
It will be interesting to see over time and as the business develops where the delivery time sweet spot ends up.
Yeah, I think the 10-minute guarantee is a great hook and really clever for marketing (e.g. I love Gorillas' 10/10 in 10 campaign, I think it's brilliant), but I presume eventually they'll increase it as the efficiencies / cost savings gained will outweigh the marginal benefit to the consumers.